Monday 21 September 2015

Customer Centric Sales 101

‘Sales’ is a rather dynamic but at the same time pretty daunting discipline to work in. Have you been struggling off late to meet your sales targets? Have you taken some time to introspect about the manner in which you approach the consumers? Is it more to do with you and your company’s goals, or does it have something for the customer as well? Are you selling the product or are you selling yourself? It is a very important question that is mostly neglected by a huge number of sales professionals.
The simple trick is to approach the consumer and to see things from their perspective, and direct your pitch in that manner with the correct attitude and self confidence. Door Training and Consulting has done some very good work in this arena and have a highly comprehensive customer centric module to boast about. Their biggest USP lies in the facts that they back up their research with. They address the keys areas of concern and come up with solutions to some of the most pervasive questions staring sales people and professionals in the face.
Customer-centric selling is not a difficult code to crack. It is not rocket science by any means. This innate potential to sell isn’t something that people are born with; it is an art that is acquired.
First things first, the basic rule dictates to create a unique consumer environment, adding value to their experience with you or the firm. However, customer-centric selling is not at all about being nice and servile. At no point of time should you be too servile and beg to the consumer to buy your products or services. This brings down your value significantly.
You must be thorough in your background research and make emphasis on adding value to your product. It should be such that it almost becomes indispensable for the buyers and they approach you for the same. It is to be noted that consumers are not interested in your profit margins, in your firm and you. What they really want is their fear and apprehensions to be addressed to the maximum regarding any specific details of the product. They are investing money and want full value out of it.
The goal of successful customer-centric selling is identifying consumer needs, their body language and carving a selling narrative around it. It is sure to yield positive results. Also, do not forget to continue providing the consumer with any assistance later on. This generates immense value. The companies that abandon the consumer after the purchase are likely to fall flat on the face. A customer centric selling also takes into account consumer feedback and develops on that. It is no surprise that these are just the values that Door Training and Consulting runs by.
 There are certain pointers that might be instrumental in devising a customer centric selling model:
  • Provide Information: Do not come across as an annoying sales person trying to sell a product at the cost of annoying the consumer. Be as accurate as you can in providing as much positive information about the product that you can.
  • Identify your USP: It goes without saying that a good customer centric selling model will focus and celebrate the uniqueness of their product rather than luring consumers by making false promises.
  • Engagement: Devise means of healthy interactions with the consumer for a prolonged association.
  • Be tech-savvy: Do not try to everything on your own rather make use of social network and other departments to advertise and garner curiosity about the product.
At the end of the day, confidence is what will get you over the line, when it comes to transforming those potential customers into regular clients. Happy Selling!
‘Sales’ is a rather dynamic but at the same time pretty daunting discipline to work in. Have you been struggling off late to meet your sales targets? Have you taken some time to introspect about the manner in which you approach the consumers? Is it more to do with you and your company’s goals, or does it have something for the customer as well? Are you selling the product or are you selling yourself? It is a very important question that is mostly neglected by a huge number of sales professionals. - See more at: http://www.doortraining.co.in/blog/customer-centric-sales-101/#sthash.ltzIw4FD.dpuf
‘Sales’ is a rather dynamic but at the same time pretty daunting discipline to work in. Have you been struggling off late to meet your sales targets? Have you taken some time to introspect about the manner in which you approach the consumers? Is it more to do with you and your company’s goals, or does it have something for the customer as well? Are you selling the product or are you selling yourself? It is a very important question that is mostly neglected by a huge number of sales professionals. - See more at: http://www.doortraining.co.in/blog/customer-centric-sales-101/#sthash.ltzIw4FD.dpuf
‘Sales’ is a rather dynamic but at the same time pretty daunting discipline to work in. Have you been struggling off late to meet your sales targets? Have you taken some time to introspect about the manner in which you approach the consumers? Is it more to do with you and your company’s goals, or does it have something for the customer as well? Are you selling the product or are you selling yourself? It is a very important question that is mostly neglected by a huge number of sales professionals.
The simple trick is to approach the consumer and to see things from their perspective, and direct your pitch in that manner with the correct attitude and self confidence. Door Training and Consulting has done some very good work in this arena and have a highly comprehensive customer centric module to boast about. Their biggest USP lies in the facts that they back up their research with. They address the keys areas of concern and come up with solutions to some of the most pervasive questions staring sales people and professionals in the face.
Customer-centric selling is not a difficult code to crack. It is not rocket science by any means. This innate potential to sell isn’t something that people are born with; it is an art that is acquired.
First things first, the basic rule dictates to create a unique consumer environment, adding value to their experience with you or the firm. However, customer-centric selling is not at all about being nice and servile. At no point of time should you be too servile and beg to the consumer to buy your products or services. This brings down your value significantly.
You must be thorough in your background research and make emphasis on adding value to your product. It should be such that it almost becomes indispensable for the buyers and they approach you for the same. It is to be noted that consumers are not interested in your profit margins, in your firm and you. What they really want is their fear and apprehensions to be addressed to the maximum regarding any specific details of the product. They are investing money and want full value out of it.
The goal of successful customer-centric selling is identifying consumer needs, their body language and carving a selling narrative around it. It is sure to yield positive results. Also, do not forget to continue providing the consumer with any assistance later on. This generates immense value. The companies that abandon the consumer after the purchase are likely to fall flat on the face. A customer centric selling also takes into account consumer feedback and develops on that. It is no surprise that these are just the values that Door Training and Consulting runs by.
 There are certain pointers that might be instrumental in devising a customer centric selling model:
  • Provide Information: Do not come across as an annoying sales person trying to sell a product at the cost of annoying the consumer. Be as accurate as you can in providing as much positive information about the product that you can.
  • Identify your USP: It goes without saying that a good customer centric selling model will focus and celebrate the uniqueness of their product rather than luring consumers by making false promises.
  • Engagement: Devise means of healthy interactions with the consumer for a prolonged association.
  • Be tech-savvy: Do not try to everything on your own rather make use of social network and other departments to advertise and garner curiosity about the product.
At the end of the day, confidence is what will get you over the line, when it comes to transforming those potential customers into regular clients. Happy Selling!
- See more at: http://www.doortraining.co.in/blog/customer-centric-sales-101/#sthash.ltzIw4FD.dpuf
‘Sales’ is a rather dynamic but at the same time pretty daunting discipline to work in. Have you been struggling off late to meet your sales targets? Have you taken some time to introspect about the manner in which you approach the consumers? Is it more to do with you and your company’s goals, or does it have something for the customer as well? Are you selling the product or are you selling yourself? It is a very important question that is mostly neglected by a huge number of sales professionals.
The simple trick is to approach the consumer and to see things from their perspective, and direct your pitch in that manner with the correct attitude and self confidence. Door Training and Consulting has done some very good work in this arena and have a highly comprehensive customer centric module to boast about. Their biggest USP lies in the facts that they back up their research with. They address the keys areas of concern and come up with solutions to some of the most pervasive questions staring sales people and professionals in the face.
Customer-centric selling is not a difficult code to crack. It is not rocket science by any means. This innate potential to sell isn’t something that people are born with; it is an art that is acquired.
First things first, the basic rule dictates to create a unique consumer environment, adding value to their experience with you or the firm. However, customer-centric selling is not at all about being nice and servile. At no point of time should you be too servile and beg to the consumer to buy your products or services. This brings down your value significantly.
You must be thorough in your background research and make emphasis on adding value to your product. It should be such that it almost becomes indispensable for the buyers and they approach you for the same. It is to be noted that consumers are not interested in your profit margins, in your firm and you. What they really want is their fear and apprehensions to be addressed to the maximum regarding any specific details of the product. They are investing money and want full value out of it.
The goal of successful customer-centric selling is identifying consumer needs, their body language and carving a selling narrative around it. It is sure to yield positive results. Also, do not forget to continue providing the consumer with any assistance later on. This generates immense value. The companies that abandon the consumer after the purchase are likely to fall flat on the face. A customer centric selling also takes into account consumer feedback and develops on that. It is no surprise that these are just the values that Door Training and Consulting runs by.
 There are certain pointers that might be instrumental in devising a customer centric selling model:
  • Provide Information: Do not come across as an annoying sales person trying to sell a product at the cost of annoying the consumer. Be as accurate as you can in providing as much positive information about the product that you can.
  • Identify your USP: It goes without saying that a good customer centric selling model will focus and celebrate the uniqueness of their product rather than luring consumers by making false promises.
  • Engagement: Devise means of healthy interactions with the consumer for a prolonged association.
  • Be tech-savvy: Do not try to everything on your own rather make use of social network and other departments to advertise and garner curiosity about the product.
At the end of the day, confidence is what will get you over the line, when it comes to transforming those potential customers into regular clients. Happy Selling!
- See more at: http://www.doortraining.co.in/blog/customer-centric-sales-101/#sthash.ltzIw4FD.dpuf

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